The fresh attitude from SOAP STUDIO has much to do with Frits Klaarenbeek, head designer of the label.
As a former graduate of the acclaimed fashion department of the Art Academy of Arnhem, he is one of the pioneers of true Dutch fashion.
After gathering working experience at various high-standard apparel companies, he founded Soap Studio, his own company in 1979.
From the beginning, Soap Studio stood apart from the rest of the Dutch labels, due to its individual approach.
Ever since, the collections have been presented at international fairs at Paris, London, Düsseldorf, Copenhagen, Milan, New York and of course Amsterdam, to rave reviews.
Frits Klaarenbeek, himself the previous subject of fashion exhibitions, has also showed his Soap Studio on catwalks in Paris (Carré du Louvre), Milan, Cologne, Düsseldorf, London and Copenhagen.