Expect the unexpected

This Holland-based label likes fashion shooting from the hip, clothes that add a witty spirit and elegant style to a woman and men's wardrobe.

SOAP STUDIO emphasises individuality and personality, with designs that concentrate on simple yet subtle cut, well researched fabrics and strong yet fresh colour.

Avoiding both the loopholes of avant-garde and chain store mechanisms, this Dutch label offers a wide range of trendy and affordable looks.

Never plain, always looking on the bright side of fashion.